Ra One, the most awaited movie of Shahrukh Khan, which is a science fiction and is scheduled to release on 26th Oct 2011, has collaborated with McDonalds in India for its promotion. Recently, Shahrukh Khan launched a happy meal.
After the song Chamak Challo sung by international artist Akon, which has created a huge hype among the fans, this happy meal is another unique technique for promotion which has never done before in Bollywood.
Ra One meal box would also include a G One prize: an action figure. This is not it, Ra One is also releasing its Ra One the game, which will be released by Sony Playstation soon.
so, until the release of the movie we can expect more unique promotions.